Automating SEO isn’t automating everything

Automating SEO isn’t automating everything

When I run into a repetitive task, my first reflex is to ask whether that task deserves my attention and my time, and instinctively I weigh the upside of spending those precious resources on alternative work that can’t be automated. …

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Is GEO just SEO?

Is GEO just SEO?

GEO sparks endless debate in SEO. My take: it is not a new discipline, just SEO specialized for LLMs. Here is why, with the voices on both sides.

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