Who I am
Daniel Pajuelo — Senior SEO & AI Search Strategist
Computer engineer · Data-driven SEO · Ex-1M YouTuber (smdani)
I build my own tools, automation and AI systems to make brands visible on Google and across AI search engines (AI Mode, AI Overviews and ChatGPT).
- GuruWalk
- BIG School
- Valencia
I’m a computer engineer turned strategic SEO. My method is data-driven: I prioritise business impact over vanity metrics, backed by advanced analysis (GSC, GA4, BigQuery). On top of that technical base I add a decade in Growth: I scaled my personal brand (smdani) past 1.5 million followers, which gave me first-hand knowledge of discovery algorithms.
Today I work in organic growth at GuruWalk as Senior SEO and teach the next generation at BIG School. I work in Spanish (native), English and Italian.
What I bring
Real engineering, not just audits
I read source code, write crawlers, and build custom tools and dashboards. Actual engineering, not just reports.
AI Search visibility (GEO/AEO)
I optimise for AI Mode, AI Overviews and ChatGPT through entity optimisation and citation-driven content.
Data, not opinions
Every recommendation is backed by GSC, GA4, BigQuery and controlled experiments.
Automation with judgment
I automate the repetitive — from scripts to agents to self-improving loops — to gain speed and focus. I don’t automate judgment: I decide what’s worth it, and with what safety net.
Career
2023 — Present
Professor of SEO, AI & Marketing — BIG School
I train specialists across the SEO, AI and Digital Marketing master’s programs.
2023 — 2024
SEO Specialist — BIGSEO
Technical and content SEO for agency clients.
2022 — 2023
SEO Consultant — Freelance
Independent, data-driven SEO consulting.
2013 — 2022
smdani Media
Content and brand strategy on YouTube, Instagram and X (1.5M+ followers).
2004 — 2022
Educator — Marianist Education Foundation
Teaching at Fundación Domingo Lázaro.
Education
- B.Sc. Computer Engineering — UOC
- Technical Degree, IT Management — UPV
- Master’s in SEO — BIGSEO
- Advanced Marketing Program — ICEMD (ESIC)
- Baccalaureate in Theology — Rome
Focus areas
- Technical SEO
- SEO automation
- AI search (GEO/AEO)
- SEO for LLMs / RAG
- JavaScript rendering
- Google Search Console
- BigQuery
- Python
Key reads
AI-assisted SEO
AI applied to research, content and audits.
AI agents for SEO
Real use cases of agents applied to SEO.
SEO for LLMs and RAG
How to rank for LLMs, with and without RAG.
Automating SEO isn’t automating everything
What to automate, how far, and with what safety net.
Is GEO just SEO?
What changes (and what doesn’t) with generative search.
n8n workflows for SEO
Automating SEO tasks with n8n.
Connect
Email: hola@danielpajuelo.com