About Daniel Pajuelo | Technical SEO & AI Strategist

Senior Technical SEO & Growth Strategist

Computer Engineer | Data-Driven SEO | Ex-1M YouTuber (smdani)

I’m a computer engineer who found his calling at the intersection of code and search. My approach to SEO is rooted in engineering: I build custom tools, automate workflows with Python and n8n, and let data — not gut feelings — drive every strategic decision.

Before SEO became my full-time focus, I spent a decade building and scaling the smdani brand to over 1.5 million followers across YouTube, Instagram, and X. That experience gave me a deep, firsthand understanding of how discovery algorithms work — knowledge I now apply to organic search.

Today I lead organic growth at GuruWalk as SEO Senior, and I teach the next generation of SEO specialists at BIG School (SEO Master, AI Master, Digital Marketing Master).

LinkedIn ·

Daniel Pajuelo photo

What I Bring to the Table

  • Technical depth — I read source code, write crawlers, and debug rendering issues. Not just audits — actual engineering.
  • Automation mindset — If a task runs more than twice, I automate it. Python, n8n, APIs, and custom tooling.
  • Data over opinions — Every recommendation is backed by GSC data, log analysis, or controlled experiments.
  • Teaching experience — 18+ years as an educator. I explain complex technical concepts clearly, whether to a C-suite or a junior team.

Professional Experience

  • GuruWalk — SEO Senior (2024–Present)
  • BIG School — Professor of SEO, AI & Digital Marketing (2023–Present)
  • BIGSEO — SEO Specialist (2023–2024)
  • SEO Consultant — Freelance (2022–2023)
  • smdani Media — Content Strategy & Brand Growth, YT/IG/X (2013–2022)
  • Marianist Education Foundation — Educator (2004–2022)

Education

  • B.Sc. Computer Engineering — Universitat Oberta de Catalunya (UOC)
  • Technical Degree, IT Management — Universitat Politècnica de València (UPV)
  • Master’s in SEO — BIGSEO
  • Advanced Marketing Program — ICEMD (ESIC Business School)

Connect

Email: hola@danielpajuelo.com